CristianosCristiano's dedication and drive to push, not only the marketing efforts, but the hotel team as a whole is exceptional. Within a short time since starting his role, he washas been able to show measurable results in the hotelshotel's marketing reach, awareness and revenue increase through his campaigns. Taking on the challenge of re-positioning one of the oldest hotels in the city in a challenging area of town, Cristiano successfully spread the word about the JW Marriott Hotel Dubai’s “passion for taste” and its culinary offeringofferings through all of his campaigns. Through a lot of effort and digging deep to uncover unique stories and people of the hotel, his campaigns have a very personal and authentic component, which shines through in all activities and becamehas become the trademark of our campaigns. By doing all this, Cristiano really brought the whole hotel together in the effort to compete with the newer hotels and to put our hotel and its people back into the spotlight of the UAE hotel scene.