The purpose of this study iswas to examine the influence of consumption value, consumption propensity, wedding event selection attributeattributes, and the behavioral intention of wedding event consumers on wedding event consumers. The consumer value of wedding event consumers is based on the assumption that market choice is a multidimensional phenomenon related to various consumption values ​​in Sheth et al.(1991)in consumption value theory (Sheth et al., and it is assumed that1991), which include practical value, social value, and emotional value,. The results of this study are as follows. First, the five attributes of value are applied. The consumption tendency is the four factors: of1. practical consumption tendency, 2. impulsive consumption tendency, 3. conspicuous consumption tendency, The four factors of the weddingand 4. ________. Wedding event management and the behavioral intention wereare composed of 4four items, and the validity and the reliability were verified. Four hypotheses were established for the relationship between consumption value, consumption propensity, wedding event selection attribute, and behavioral intention. As a result of the verification, all four hypotheses had a significant effect.

The implications of this study are as follows. In the case of a wedding event, consumers can decide to consume themselves in the order of value to be offered to them or a value to be satisfied first (Kim, Minjung, Kim, Mi-ok, 2008). Also, there are few places that can be designed to suit the style of a wedding event consumer, so it is necessary to increase satisfaction through various wedding events that fillmeet this partneed. In this respect, training of wedding event experts should be strengthened. Through this study, it is necessary to establish the various marketing strategies forto address the needs of the wedding event consumers and to set the development direction for the wedding event planning and operation by grasping the consumption value and the consumption tendency of the wedding event consumerconsumers.