• Working as a marketing professional, I have always understood howthat marketing is an integral part of the business. My passion to research more about consumer behavior and digital marketing mainly arose when I read a research paper on thetitled 'Impact of digital marketing on consumer purchase behavior: A case study on Dialog Axiata with a specific reference to social media marketing.' This made me more curious to learn more about digital marketing, which can influence and aid the consumer in purchase behavior.
• It is quite knownwell-known that branding can make or break the success of a company’s business. Thus, branding and innovation are crucial in maintaining the stability of a company. This developed my interest in building my knowledge of brand awareness, brand positioning, and brand management.
• In the current era of go green, sustainability and with more consumers becoming more concerned about saving the environment. Green, green marketing has a huge potential in the upcoming decade, withgiven the fact of earth’s limited earth’s resources.