Lead generation is essential for the success of an Inbound Marketing strategy. The term lead'lead' is used in Inbound Marketing to refer to those contacts who have left us their data through one of our landing pages (NLW - New Lotus Web) in exchange for content of interest.
The main strategy used is the conversion funnel. The potential customer goes through different phases until they decide to buy something. We obtain demographic information when users fill in their data, their actions, and their degree of involvement (Engagement). The ultimate purpose of processing this information is to create an analytical, lead scoringlead-scoring system with which to improve our conversion funnel and make sales predictions (orders, clicks, subscriptions).